I love the ad, and even more the behind-the-scenes here. It works, I felt something: I felt proud to already have my copy - iykyk. The ad also gave me permission to actually let the book live with me, not on a shelf, it's okay to let my 4-year-old son read it and it's okay if it looks worn out, right? It's meant to be that way. Thank you for this!
Oh I love this, just like clothing that gets worn and loved there really is something special about a book that you refer back to over and over - much like my mom’s cookbooks. I wish I could say the same for any cookbooks that I have, most of them are sadly still wrapped in their packaging :(. Indicative of my lack of inclination to cook rather than the authors ability to write.
After a career in advertising, I truly appreciated the ad and as I said to Amy, “David Ogilvy would be proud.” When I was starting out in the 1980’s, his book “Ogilvy on Advertising” came out and it was our creative bible—from the VW “lemon” ad to the elegant “Man in the Hathaway shirt” with his sexy eyepatch. Ogilvy stressed talking to the customer is real language and making them a part of the story and I took those words very much to heart. Clearly, he was a Creative Pragmatist! Well done to the team.
The ad fooled me into thinking it was posted by the WSJ and was an article from someone there recommending the book. Also, it put me over the edge to buy it even though I have the first edition!
I promise I have so many notes from people who have both - while the principles are the same the information is much more in depth, you won’t regret. Unless you do, and then I’ll be sorry, but such is life.
Having come of age in agencies, from JWT to Leo Burnett, I can't resist creative development stories like this — so brilliantly executed! It hearkens back to the Altoids campaigns of the 90's as well.
Love insight into the process on the ad. You all nailed it. I immediately felt a sense of relief and permission to enjoy my copy and let it be lived in (along with everything else!).
Ahh, I thought I had fallen out of love with advertising but I’ve just fallen back in love. This is it. The story, the romance, creativity and not just.. numbers and strategies but lived experiences and heart put into it. And teamwork! Thank you for reminding us why we love advertising. And your team spirit. It will inspire beyond, I’m sure! Thank you!
Love the ad (I too love the simplicity and confidence of that era of Porsche ads), and learning about the team’s creative process was super interesting. You’re obviously working on the same wavelength. So impressive you were able to pull it all together in a week!
When I worked for Fidelity Investments, there were always stacks of Wall Street Journals for employees to take. I would always take mine home and after both my husband and I finished it, I would drop it next door for my neighbor to read. A great venue to reach a lot of people who work ( and those who don’t 🙃).
I really wanted that first edition, but I missed it, so I launched an intensive search but of course… none! People that had it, not selling. So I hit up my library and… they were able to borrow me one, in its box, with the small catalog you must have included, from the University of Vermont. Who at UVM spotted that, when it came out, and decided one of the limited copies should be theirs? I wish I knew! I kept it for the max time, read it cover to cover and took a few pics, then packed it carefully up and returned it. I of course already have my copy of this one—book/sketch drawing/personal style = my Venn diagram core. But I thought you would enjoy the story.
Oh wow this is so interesting. And now I want to know who bought it. It’s funny, I’ve heard from people that it’s been spotted in varied libraries. I never even imagined that would happen. Thank you fro this story!
I just saw the ad in this weekend's WSJ, love it. Meanwhile, did you see the ad from Loro Piana on the back of the Review section? Seems they had a very similar point of reference. One more and you might have started a trend 🤔
I love the ad, and even more the behind-the-scenes here. It works, I felt something: I felt proud to already have my copy - iykyk. The ad also gave me permission to actually let the book live with me, not on a shelf, it's okay to let my 4-year-old son read it and it's okay if it looks worn out, right? It's meant to be that way. Thank you for this!
Oh I love this, just like clothing that gets worn and loved there really is something special about a book that you refer back to over and over - much like my mom’s cookbooks. I wish I could say the same for any cookbooks that I have, most of them are sadly still wrapped in their packaging :(. Indicative of my lack of inclination to cook rather than the authors ability to write.
Yes exactly! You wrote a brilliant cookbook for personal style!
I loved the “Okay?” in the final sentence. It’s so Amy; it feels like she is directly writing, speaking to you. Exquisite detail.
I also love the mention "You will read it at least twice", lowering the cost per read (CPR), just like that! Great ad, again!
After a career in advertising, I truly appreciated the ad and as I said to Amy, “David Ogilvy would be proud.” When I was starting out in the 1980’s, his book “Ogilvy on Advertising” came out and it was our creative bible—from the VW “lemon” ad to the elegant “Man in the Hathaway shirt” with his sexy eyepatch. Ogilvy stressed talking to the customer is real language and making them a part of the story and I took those words very much to heart. Clearly, he was a Creative Pragmatist! Well done to the team.
The ad fooled me into thinking it was posted by the WSJ and was an article from someone there recommending the book. Also, it put me over the edge to buy it even though I have the first edition!
I promise I have so many notes from people who have both - while the principles are the same the information is much more in depth, you won’t regret. Unless you do, and then I’ll be sorry, but such is life.
Having come of age in agencies, from JWT to Leo Burnett, I can't resist creative development stories like this — so brilliantly executed! It hearkens back to the Altoids campaigns of the 90's as well.
Love insight into the process on the ad. You all nailed it. I immediately felt a sense of relief and permission to enjoy my copy and let it be lived in (along with everything else!).
Ahh, I thought I had fallen out of love with advertising but I’ve just fallen back in love. This is it. The story, the romance, creativity and not just.. numbers and strategies but lived experiences and heart put into it. And teamwork! Thank you for reminding us why we love advertising. And your team spirit. It will inspire beyond, I’m sure! Thank you!
the ad is so so good! you nailed it. Tibi´s essence captured perfectly.
Love the ad (I too love the simplicity and confidence of that era of Porsche ads), and learning about the team’s creative process was super interesting. You’re obviously working on the same wavelength. So impressive you were able to pull it all together in a week!
The well-worn book and tagline make a great visual hook.
When I worked for Fidelity Investments, there were always stacks of Wall Street Journals for employees to take. I would always take mine home and after both my husband and I finished it, I would drop it next door for my neighbor to read. A great venue to reach a lot of people who work ( and those who don’t 🙃).
This is really great. And I love reading about the process.
I really wanted that first edition, but I missed it, so I launched an intensive search but of course… none! People that had it, not selling. So I hit up my library and… they were able to borrow me one, in its box, with the small catalog you must have included, from the University of Vermont. Who at UVM spotted that, when it came out, and decided one of the limited copies should be theirs? I wish I knew! I kept it for the max time, read it cover to cover and took a few pics, then packed it carefully up and returned it. I of course already have my copy of this one—book/sketch drawing/personal style = my Venn diagram core. But I thought you would enjoy the story.
Oh wow this is so interesting. And now I want to know who bought it. It’s funny, I’ve heard from people that it’s been spotted in varied libraries. I never even imagined that would happen. Thank you fro this story!
I just saw the ad in this weekend's WSJ, love it. Meanwhile, did you see the ad from Loro Piana on the back of the Review section? Seems they had a very similar point of reference. One more and you might have started a trend 🤔