The Creative Pragmatist

The Creative Pragmatist

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The Creative Pragmatist
The Creative Pragmatist
How To Make an Ad
How To

How To Make an Ad

An inside look into the creative process behind our WSJ ad for the CP Book, 2nd Edition.

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Gabriel Smilovic
Jan 26, 2025
∙ Paid
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The Creative Pragmatist
The Creative Pragmatist
How To Make an Ad
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What goes into creating an ad for The Creative Pragmatist Book 2nd Edition?

Well, let’s go back to the very beginning to why we picked a newspaper versus a social media platform or a fashion magazine to house our concept. You see, we’ve never run an advertisement for Tibi, and as this was going to be our first, we wanted to ensure it spoke directly to n…

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