How To Make an Ad
An inside look into the creative process behind our WSJ ad for the CP Book, 2nd Edition.
What goes into creating an ad for The Creative Pragmatist Book 2nd Edition?
Well, let’s go back to the very beginning to why we picked a newspaper versus a social media platform or a fashion magazine to house our concept. You see, we’ve never run an advertisement for Tibi, and as this was going to be our first, we wanted to ensure it spoke directly to n…
