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Allie's avatar

This really resonates with me Amy!! As a young designer starting my own small brand, my partner and I have been debating over how and when to introduce new styles but we haven’t even launched one style yet! We are waiting on our second round of samples. All of the pieces are items that I believe in and personally have lived in over the course of years. The fact that I am still drawn to them tells me that maybe there is something there for others as well. The styles are not ground breaking but they are reliable and we are sweating the details. Hoping that once we have a consumer they will notice and come back for more. I think often about a post from another account about an old pajama shop in Italy. They have been making the same pajamas for 100 years or something but people are obsessed with them because the quality is there. I feel like I’m rambling now, but my Tibi items are things that I always come back to as well. My green crinkle pleat set is a hit time after time when I wear her. I think once you have the consumers trust and if you pay attention to everything you mentioned like demographic and their demographics then you can really strike a sweet spot. Making more forever items and less “stuff.”

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Bonnie's avatar

Love this one Amy. (For me it was geometry).

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