The Creative Pragmatist

The Creative Pragmatist

The Rough Draft

Vogue, 2016, and the last gasp for editorial dominance.

This was a pivotal year - and it allowed the influencers and some brands of today to flourish. Let me explain.

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Amy Smilovic
Jan 16, 2026
∙ Paid

All this hype in social has made me look back to where Tibi was in 2016, were the industry was, and where I was as an individual. I’m triangulating my thoughts here.

Let me start here.

Present day: we started working on our Fall 26 collection last September (25). And a partner from Germany was at our studio and she mentioned that “one can never be a pr…

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