The Creative Pragmatist

The Creative Pragmatist

Almost Reckless

How to dress at every age. Part 2

Amy Smilovic's avatar
Amy Smilovic
May 11, 2026
∙ Paid

Ok, here you have it, the much anticipated follow up to How to dress Part 1.

People ask me what age demographic we design for and if we make things for younger or older customers. Know this, when I say “people” I mean either editors or other fashion industry professionals - especially marketing or branding consultants. You know who never asks? The peo…

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