The Creative Pragmatist

The Creative Pragmatist

The Rough Draft

Fashion week and this is what’s in my head.

Notes from a Founder and Creative Director

Amy Smilovic's avatar
Amy Smilovic
Sep 07, 2025
∙ Paid

My head is filled. We’re putting the final touches on Spring 26, Traci and I just wrapped up an intensive meeting working on Fall 26 - choosing fabrics, me presenting the color story, and lots of debates - friction that is painful while it’s happening but I know now it’s like the pain of getting a spider vein zapped with a laser. It’s painful while it…

User's avatar

Continue reading this post for free, courtesy of Amy Smilovic.

Or purchase a paid subscription.
© 2026 Amy Smilovic · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture