The Creative Pragmatist

The Creative Pragmatist

The Rough Draft

Fashion week and this is what’s in my head.

Notes from a Founder and Creative Director

Amy Smilovic's avatar
Amy Smilovic
Sep 07, 2025
∙ Paid

My head is filled. We’re putting the final touches on Spring 26, Traci and I just wrapped up an intensive meeting working on Fall 26 - choosing fabrics, me presenting the color story, and lots of debates - friction that is painful while it’s happening but I know now it’s like the pain of getting a spider vein zapped with a laser. It’s painful while it…

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