Equal opportunity for people, not opinions.

It’s important you know this. Here’s why.

All opinions are not equal and the sooner you know this and make your world a little smaller, you’ll feel content. Settled. I’m not advocating that you surround yourself only with people who agree with you. That’s impossible. The person who agrees with you today on a topic is likely to fully disagree with you tomorrow on a different topic. That’s reality and the beauty of being an individual. Personally, I love the privilege of that and so I bestow it on to others as well.

But, but, but…when people share your mindset, how they think about things rather than what they think about things, that’s where good discourse comes - the kind that inspires you, helps you problem solve, move forward. This is my definition of feeling settled.

I’m framing this to make my point. Stay with me here.

Recently I posted a video and a woman wrote in: “bad outfit. Just being honest”. We are in a time in the world where we can receive hundreds, thousands of opinions at warp speed. If you are an entrepreneur, running or working in a company, or just finding your way as to what is next for you, it’s impossible to separate the bad noise. We’ve let these people in to our lives. One individual, one who may not look anything like a friend you’d want, or a potential customer or client, has the ability to send a message that gives them equal status with all others.

You think.

But the reality of the algorithm is, these individuals have outsized status. It’s simply gamed that way. Good for the Metas of the world, bad for humans. Unless you break away from the algorithm and understand who is in your community of customers – who are your potential customers, you’ll continue to experience mental whiplash. That whiplash is destabilizing because it dulls our gut and you lose your instinct for what is good or bad, right or wrong. What product will sell, won’t wont. What path makes sense, what path doesn’t. It’s why we have a flood of mediocrity out there – from the movies we watch to the clothes we wear.

Knowing who your customer is can’t come until you know who you are, what it is you’re creating and why. Once you know, you hardmark this information. And then, most importantly, you tune out the algorithm and tune in to people who share your same mindset. It’s a smaller target group than everyone. And that may seem bad, until you realize everyone was never a target group to begin with. Reading this, it all seems logical, maybe even a solid reminder of what you know. But in actuality, enacting it, and following through is not obvious or even simple, but I have created a process for doing it and I share it with you in my book. Almost Reckless isn’t a biography or a story of how I built Tibi. It’s a book gives you the framework of how to break out of the algorithm and move on to your own path to success. Whatever that means to you. And I can tell you from personal experience, once you get there it is incredibly stabilizing.

In the U.S., you can order the book or the audible here: ALMOST RECKLESS

Outside the U.S. order HERE

KNOW THIS: If you LOVE supporting small businesses - which we do - If you go here: Almost Reckless at your neighborhood bookstore then you will feel extra good. I’m shouting out a few of my very favorites here: Athena Books in Old Greenwich, Ct; Bird Bookstore in Dallas, E. Shaver Bookseller in Savannah, Ga and GJ Ford Bookshop on St. Simons Island, Ga. PLEASE IN COMMENTS LET ME NOW YOUR FAVORITE INDEPENDENT BOOKSTORES!!!!