Love this collaborative approach to a ‘seasonal’ campaign. Art like nature is always morphing from one season of work to the next. Just like fashion (and fruit) it can get messy while creating but the outcome and outfit is all the tastier for it. Enjoy the pomegranate and clementine this weekend, while wearing your creative new pieces of Tibi. Congratulations on a fantastic launch. Enjoy the fruits of success.
What a beautiful campaign – love the idea behind and execution of it! One thought I had though, I own four pieces of Tibi, subscribe to your newsletters, follow you on Instagram, and read your Substack. I see how much you invest in these insanely interesting and beautiful photo campaigns, but I where am I supposed to go to really appreciate them? I feel like I’m missing something. Do you do collection catalogues or billboards? I live in Zurich where there are no Tibi-owned shops, but I would hate to miss something like that in the future! Please make sure to continue highlighting this in your Substack
Love this collaborative approach to a ‘seasonal’ campaign. Art like nature is always morphing from one season of work to the next. Just like fashion (and fruit) it can get messy while creating but the outcome and outfit is all the tastier for it. Enjoy the pomegranate and clementine this weekend, while wearing your creative new pieces of Tibi. Congratulations on a fantastic launch. Enjoy the fruits of success.
CLEVER and thoughtful----love it!
Brilliant art and a wonderfully written piece on the bts conceptual journey! Creates a deeper connection to the beautiful collection.
I keep wanting to look back to the visual campaign.
What a beautiful campaign – love the idea behind and execution of it! One thought I had though, I own four pieces of Tibi, subscribe to your newsletters, follow you on Instagram, and read your Substack. I see how much you invest in these insanely interesting and beautiful photo campaigns, but I where am I supposed to go to really appreciate them? I feel like I’m missing something. Do you do collection catalogues or billboards? I live in Zurich where there are no Tibi-owned shops, but I would hate to miss something like that in the future! Please make sure to continue highlighting this in your Substack
This is a great note! We are working on a few ways to memorialize these campaigns for the long term through print very soon !!