Be creative and pragmatic. It will lead to big things.

Told through a business case, laid out here.

If you proceed creatively, and then pragmatically, or the other way around, the outcome can not be help but be distinctive. Every time.

First, let me start by saying that “big” is relative. But then again, everything in life is. And big is not always better. If you’ve ever had the opportunity to dine on roast chicken in France, you now this to be tru…