The Creative Pragmatist

The Creative Pragmatist

The Rough Draft

4 days until the show….what’s in my head

From a Founder and Creative Director

Amy Smilovic's avatar
Amy Smilovic
Sep 10, 2025
∙ Paid

All I know for certain is nothing stays certain.

The decision to make our show far more intimate than any show we’ve done previously feels more right than ever. When we did a show for 800 in 2022, it was the first time back on the runway after Covid. It felt like the time for a big celebration - and the presence of so many stores, editors, and custom…

Keep reading with a 7-day free trial

Subscribe to The Creative Pragmatist to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Amy Smilovic · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture