The Creative Pragmatist

The Creative Pragmatist

The Rough Draft

2 days till runway show….what’s in my head.

From a Founder and Creative Director

Amy Smilovic's avatar
Amy Smilovic
Sep 12, 2025
∙ Paid

9am arrive at the office. Everyone’s there already and as usual I feel so guilty- I talk to other business owners and this feeling is common.

10:30 makeup test with Bobbi Brown. Sarah briefs the team “natural, lean in on one feature to play up, make it real.” And Cassandra the head artist says “ok, the usual.”

1pm: lunch is potato chips spicy Kobe be…

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